Wednesday, July 27, 2011

Taking Responsibility....or only Taking the Blame?



I've been doing a lot of thinking about this topic this week. Early on in my business career I remember talking to my husband about why my business was a little bit slow and not getting the results I would have liked. I remember saying to him that I 'accepted responsibility' for my lack of results because I had not taken certain actions.

I knew why I was not getting results, and I thought that making that statement that I accepted the responsibility for it was enough. But, do you know what? It wasn't enough. What I didn't really fully understand was that I was only just accepting blame - I was the problem, and I accepted responsibility (blame) for the lack of results.

But is that really what taking responsibility is about? Well, no! It is so very much more.

Taking Responsibility means not just saying "it's my fault" when things are going wrong, but it means being responsible for getting into action and making things go the right way.

Someone who accepts responsibility for their business success will do what it takes, will put in the hard yards. They will be a person that makes things happen and won't stop until they do. It has a lot more to do with our level of commitment. I heard a quote the other day: "When you are involved you do what is convenient, but when you are COMMITTED, you do what is REQUIRED!" In an employer/employee relationship it often falls to the manager/employee to accept this kind of responsibility. They keep a watch on outputs, on sales, on efficiency, and if things are not quite right, they implement changes. An employee, while still striving to take a personal responsibility for their own work, do not have this overall responsibility on their shoulders.

So, for someone moving from an employee to owning and running their own business, this is the kind of transition in thinking that is necessary to be successful. There is much to be learned when we change from an employee mindset to a business owner mindset. But it is not that overwhelming that it would be impossible to achieve for anyone who put their mind to it.




There are statistics from the Harvard University that says our success in life is directly proportionate to the people in our circle of influence. This is where it is important to mix with like-minded successful business people, entrepreneurs, leaders in the industry. Mix with these kind of people as often as possible.

Where can you do this? Find some online groups that match up with the kind of qualities you want to align yourself with. There are often groups in your local community that you could become involved with that can help you grow.

In my business, we have training calls almost every day of the week where we get to hear from other successful leaders and business owners. We also have several conferences a year - a 1 day, a 3 day and a 5 day conference where we get to hang out with other like-minded people in a social aspect, as well as hear from some well-known empowering speakers that can really change how you think. Personally, I have found this absolutely life-changing. Our first time overseas was in 2009 when we attended on of our 5 day conferences in Hawaii. We had an amazing time, loved seeing the sights, but got so much value from attending this conference. As a business owner, it was a perfect occasion to network, pick the brains of other leaders, to really open my mind to just learn and absorb everything to assist with my success, not only as a business owner, but to grow as a person. I cannot stress enough just how important these kind of events are to your business.

These are only just a few steps that I must take responsibility for in my own business. You could sit down with a pen and paper and write down what are your essentials - what are the things that MUST be done in your business? What are the things that you are not getting done right now that should be done? Write a contingency plan - what do you do if you miss doing something that must get done.

This is not about beating yourself up when you can't get something done on a particular day - things happen, and that's why you have your own business, so you can have that work/life balance you always dreamed of having. You wake up of a morning and the kids are sick, or something comes up that cannot be avoided, so the schedule goes out the window. That's ok! You deal with that day, and then pick up the next day with your schedule. But...taking responsibility here means working hard to make sure you catch up on what you missed.

When it all boils down to it, our success is in our own hands. If we don't have the success we would like, we can't blame anyone else - not our family, our friends, the neighbour down the street, our circumstances, the global financial state, or whatever. It is all about OUR actions - what we DO, and who we are BEING.

Are we being a person of ACTION and a person of SUCCESS!


Wednesday, July 6, 2011

Learn how Social Media Marketing can boost your Business

'Social Media' - It's a phrase we hear everywhere we go these days, but what exactly is it?

Wikipedia defines it this way: Social media refers to the use of web-based and mobile technologies to turn communications into interactive dialogue."




Here are some incredible facts about social media you may not be aware of:

Every 60 seconds on the web this is happening (in regards to social media):

* 320+ new Twitter accounts created
* 98,000+ Tweets
* 100 new LinkedIn accounts created
* 1 new Article published by Associated Content (Yahoo owned company)
* 6,600+ new photos uploaded to Flickr
* 50+ WordPress downloads, 125+ WordPress plugin downloads
* 695,000 Facebook Status updates – 79,000+ Wall updates – 510,000+ comments
* 1700+ Firefox downloads
* 690,000+ Google search queries
* 168 Million emails sent
* 60 new blogs created – 1500+ blog posts made
* 70+ new domains registered
* 600+ new videos uploaded to YouTube (25+ hours viewing time)
* 40 new questions asked on Yahoo Answers
* 100 new questions asked on Answers.com
* 13,000+ iPhone applications downloaded
* 20,000 new posts on Tumblr
* 370,000 minutes of people chatting over Skype



These are really incredible stats that are hard to comprehend initially.

Considering a majority of the worlds population is not yet on the internet, but expected to come on over the next 5 years these incredible statistics are sure to explode even further.

Some benefits of marketing your business using Social Media:

1. Reach – With social media you have the capability to reach small or large
audiences. You may reach no people, or you may reach millions of people. If Facebook was a country it would have the highest population in the world. That’s a market you wouldn’t want to ignore.
2. Accessibility - social media tools are generally available to the public at little or no cost.
3. Usability - Most social media production does not require extensive specialized skills and training. In theory, anyone with access can operate the means of social media production.
4. Immediacy – traditional media can take time to edit, print, distribute, etc. Advertising on Social media can be set up in a short space of time with a few simple steps giving you the potential for virtually instantaneous responses.
5. Instant Editing – if you have an article in a magazine, once printed it cannot be altered. Social media can be altered almost instantaneously by comments or editing.


What do you think of Social Media? Do you think social media such as facebook, twitter, skype, google, etc, are for personal use only, or would you like to use it to promote your business?

You might already be dabbling with social media advertising but not really sure if you are doing the right thing to really get the best out of it. Or you may like to use it for business purposes, but really don't know where to start.

If this sounds like you, then I have some good news. I have a special offer on my facebook page that gives you FREE access to our BuzzZing Social Media Training - with 10 webinars and step by step guides to assist you market whatever business you desire. When I first started this training myself I was amazed at how easy it was to follow, and the immediate increase in interest in my facebook fan pages. This training really does work!

To take advantage of this FREE offer go now to http://www.facebook.com/liberty2live and go to the Special Offer tab and complete the form there and access details will be emailed to you.